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Martin Vetterli, SFNV’s President, kicked off the General Assembly by sharing his thoughts on how the role of food in our lives has evolved. Once a sheer matter of survival, food has now become an integral part of our lifestyles. But at the same time, key events in 2021, like the blockage of the Suez Canal, the ongoing impact of the Covid-19 and Russia’s invasion of Ukraine, have reminded us of the interdependence and fragility of global food systems – and the importance of constantly seeking new solutions to emerging challenges.
Martin stressed that this is exactly why collaboration and innovation is so important. But he’s also been heartened to see such a huge appetite for change across the Swiss food ecosystem over the last two years. In April 2021, the Valley had 39 members. This year, SFNV has grown into a vibrant and diverse community of 93 companies and organizations, representing the full spectrum of Swiss knowledge and expertise – from global corporations and leading Swiss academic organisations to early-stage startups, scaleups and SMEs.
While presenting SFNV’s activity report, Christina reminded attendees that only sustainable food systems can deliver positive impact and a strong financial return. Ecosystem actors can choose to be part of the problem or part of the solution every day. She thanked all Valley members for becoming part of the community – and for choosing to become part of the solution.
So far, SFNV has mapped the Swiss FoodTech ecosystem, launched Impact Platforms on precision nutrition and sustainable protein and become a recognized player in the Swiss food innovation landscape. Together with Martin – who was unanimously reelected for another term as SFNV President – Christina and the Valley community will now:
SFNV Executive Committee members were also invited to share their personal perspectives on the challenges and opportunities in the Swiss food innovation ecosystem. They noted that Switzerland has the potential to become the world’s pilot plant. SFNV has a key role to play in working alongside Government partners to create the conditions in which innovations can scale, and enabling food startups to drive economic development and job creation. They Valley should also function as a platform that shows budding innovators what is possible and inspires them to act.
In response to these remarks, SFNV members agreed that Switzerland has all the key ingredients needed to become a leading player in the global food innovation scene but a clearer strategy is needed to articulate our USP. Members also noted that entrepreneurs who haven’t graduated from a Swiss university could benefit from more support.
Finally, Martin invited Andri Silberschmidt, a Member of the National Council of Switzerland and fellow food entrepreneur, to share his thoughts on the strengths and limitations of entrepreneurship in Switzerland.
He acknowledged that, unlike recent developments in other leading food nations, the Swiss government is unlikely to invest directly in specific industries. Switzerland’s focus has always been on encouraging collaboration between academia, industry and startups. But he recognized that there was still a lot that government colleagues, alongside ecosystem actors, could do to make Switzerland a successful unicorn nation.
Andri believes that it will be critical to teach children and young adults entrepreneurial skills from an earlier age, reduce the administrative barriers to creating a company and ensure there is financial support available for those who try and fail. He explained how he and his colleagues are working on making it easier for innovators and talented students from non-EU countries to settle and work in Switzerland. He also highlighted the importance of ensuring that promising startups have access to the Series B, C and D funding they need to scale and grow in Switzerland.
He called on SFNV members to be specific about which legislative issues are creating barriers to growth and shared a few examples of how he’s already worked with members and sector leaders to achieve tangible changes.
Executive Committee members stressed that the Swiss policy framework needs to support the products that represent the future of food and allow R&D developments to rapidly progress to consumer testing. They noted that the US and UK also have a Small Business Act that is designed to make procurement more SME-friendly and would welcome a similar approach in Switzerland. Finally, they called on the Government to remember their commitment to the 2030 agenda and consider who is part of the problem today and who can be part of the solution tomorrow when defining national food and nutrition policies.
The meeting drew to a close with a networking session that gave SFNV members a chance to connect in person after many months of virtual meetings. Discussions covered current challenges and recent successes – from product launches through funding rounds to new partnerships.
The SFNV team heard loud and clear that there is appetite for more social events, so we’ll be developing a new event format to bring the Valley community together more regularly. In the meantime, we’d like to thank everyone who joined us in person and online and we look forward to connecting again soon.
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Back in 2016, Paul Charmillot had a vision. He wanted to create a solution that made it quick and easy for busy consumers to enjoy top-quality, local and sustainably-produced food. And with just CHF 60k in the bank and the support of tech innovation incubator Fongit, he did just that.
Initially this meant a lot of long days doing anything and everything to get the business off the ground – from tracking down the best local producers to developing the website, preparing orders and dealing with client queries.
But this upfront investment certainly paid off. MagicTomato has grown rapidly. Today, Magic Tomato’s team of 40 provides local and sustainable food to over 5000 consumers across Vaud, Geneva, Fribourg, Thun, Bern, Yverdon, Biel and Neuchâtel and brought in over CHF 7 million of orders last year.
As a certified B-Corp, Paul and his team are also deeply committed to having a positive social and environmental impact. In 2021, their business activities averted 46 tonnes of food waste and made over 30,000 deliveries with a fleet of electric vehicles.
After a longstanding collaboration with Label Bleu, the two companies decided to join forces at the end of last year, strengthening the team’s network and laying the foundations for expansion across Switzerland.
MagicTomato is now looking to raise CHF 1 million by inviting customers, supporters and more institutional investors to invest in their solution. Through a partnership with Taurus, Swiss residents can buy participation certificates using blockchain technology.
For Paul, this funding solution felt like the most natural fit for the platform: “Our customers are already shaping their local food ecosystems through their purchasing decisions. Investing in our platform alongside more institutional investors like Fongit is another way that customers can actively drive positive change and enable more Swiss residents to benefit from local and sustainably-produced food.”
The campaign was launched on May 2 and potential investors can choose from three packages, starting from just CHF 150.
The MagicTomato team will use the funds raised to support the structural and digital development of the platform and to accelerate the creation of new ecosystems across Switzerland.
This year, the team plans to expand to German-speaking Switzerland, Chablais and Valais but has also set their sights on developing networks in Ticino in the near future. By 2024 they aim to pay out more than CHF 22 million to local artisans and producers.
Paul is confident that this development will enable MagicTomato to make a bigger contribution to supporting local and sustainable food systems: “We believe that sharing our governance and capital with all our stakeholders will drive our mission-driven company forward and ultimately generate more impact.”
Follow MagicTomato on Linkedin or view their fundraising page to find out more.
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Growing a startup that serves the food service industry in the midst of pandemic-driven mass closures takes courage. But this is exactly what the EEat team did after spotting a gap in the market. Working alongside customers from day one, they’ve developed an IoT-driven platform that makes it simple to comply with food safety regulations. Now they want to connect with partners to scale up and develop new traceability solutions.
Hello. Tell us a bit about yourself.
Hi, I’m Jean-Charles Fosse. I co-founded EEat with Johann Bigler and Gaëtan Valentin back in 2019, after a fruitful exchange with Eldora, one of Switzerland’s leading caterers, helped us spot a gap in the market. Today I’m in charge of the project development.
Describe your company in a single sentence.
EEat is a platform that uses IoT sensors and a mobile app to help food processing companies comply with food safety regulations (HACCP). We do this in three ways: by digitizing daily checks, automating cold chain management with temperature sensors and simplifying industrial traceability through QR codes.
What gets you out of bed in the morning?
The fact that our solution really makes a difference for our customers – over 300 food service and food processing partners in Switzerland, France, Belgium and Gabon. We’re making their lives easier while ensuring that their customers remain safe.
I also love working in a startup. Building a project from the ground up is so exciting. The whole EEat team is so focused on solving new challenges and it’s really rewarding to constantly find new ways to add value for our customers.
What does a typical day at work look like for you?
Every day is different! In the morning, I usually check the key numbers, make sure that everything is working as it should be and respond to customer emails. Later in the day I often have meetings with potential customers or partners or take some time to assess and rethink our strategy. We’re also in the process of recruiting new team members so it can sometimes be a challenge to juggle my team management, sales and customer support tasks. But I love how varied my role is. I never get bored!
What were your key achievements in 2021?
Given that our clients work in the food service sector, the pandemic obviously posed some unique challenges for us! But once we’d had a chance to regroup, it actually forced us to diversify our offer and helped us reach more customers. In addition to working with restaurants, we now also support butcheries, bakeries and food processing companies. Thanks to these developments, our platform was able to measure over 9,000,000 temperature data points and facilitated over 600,000 food safety checks in 2021.
We were also able to grow our team by recruiting to some key roles, which was extremely valuable. We’re excited to see how things progress in 2022. We’re hoping that the reduction in Covid-19 restrictions will mean more stability and less anxiety for our customers.
What are you and your team working on this year?
We’re working alongside a number of companies to improve our industrial traceability system. We want to make it possible to track each step in the food transformation chain – including food batch number and processes – from receiving the goods to the final product. We recognized that medium-sized companies were looking for a solution here but there was a gap in the market. We’re also always working on improving our existing features and UX in collaboration with key partners like Eldora.
Tell us about how you work with others in the ecosystem to innovate.
EEat was actually born out of a collaboration with Eldora. Eldora had always been interested in our technology and how it could help them improve their processes. After a few productive meetings, we decided to work alongside them to explore how our technology could help them tackle their issues.
From day one, Eldora acted as an expert partner and openly shared their food safety knowledge with us. They took the time to train our team and talk us through their biggest challenges. We’re really grateful that they were willing to put their faith in a young startup. It was a real game changer for us. This collaboration gave us the knowledge and resources to transform EEat into a solution that could offer real value to a broader range of customers.
But that was just the start of our journey. Each company’s food safety processes can vary significantly, so we had to make sure that the system was responsive. Given our positive experience with Eldora, we now always work alongside partners to develop new products and features. They bring their topic knowledge and we bring our technology. Then we brainstorm and come up with a solution that we can test and improve together. We aim to create the first version as quickly as possible and then iterate as needed. This could be refining the user interface or adding new features. Ultimately, the customer knows what they need best. It just makes sense to work alongside them.
How do you support the Swiss ecosystem beyond your core business offer?
One of our most important values is to be honest and transparent. We love to find opportunities to share our experiences wherever we can. We also recognize that we’re just a small part of a huge food innovation ecosystem. That’s why we’re big fans of collaboration. Some challenges just can’t be tackled in silos. Sometimes our customers need broader support and we always do our best to connect them with suitable partners. This is always a win-win situation.
How can the SFNV community help you achieve your goals?
We’re looking forward to the launch of Swiss Food & Nutrition Valley’s Impact Platform on Food Systems 4.0 to connect with other Valley members that are interested in developing collaborative projects in this space. We’re particularly looking to connect with small and medium size food processing companies that want to digitalize or upgrade their traceability solution.
Tell us something we didn’t know about your company.
EEat is a Spin-off of ThinkEE, an IoT-based company specialized in helping companies deal with sensors and their associated data. So that’s where the EEs in EEat come from. ThinkEE stands for: Think Ecosystem Efficiency.
Connect with Jean-Charles Fosse on LinkedIn or visit the EEat website to find out more.
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Valley member Allcook.kitchen delivers low-waste, restaurant-quality meals to homes across Switzerland. A year after dispatching their first meals, the company is delivering to 1,000+ customers. We spoke with co-founder Sacha Thorey about the company’s commitment to local food, artisan partnerships and low-waste ethos.
Describe your company in a single sentence.
At Allcook.kitchen we deliver high-quality, restaurant-grade meals that are healthy and delicious, in innovative, low-waste packaging, to customers on a weekly basis.
What inspired you to launch your company?
Before our service launched, chef-cooked meals at home were only attainable for wealthy customers who could afford a private cook. We wanted to change that through a direct-to-consumer subscription model and vacuum-packing technology to guarantee freshness and flavour.
What gets you out of bed in the morning?
Three things. The tremendous responsibility that comes with feeding over 1,000 Swiss households. The fact that we’re producing food that is local, sustainable and low-waste. And the great feedback we get from our customers. One review simply stated: “Thank you for existing”. That was pretty motivating!
What’s different about your service?
We believe that plant-based nutrition is the future – and that businesses play an important role in helping consumers to shift their nutritional habits. In behavioural science, they call it “removing friction”. If someone wants to make a change, solutions should make it as easy as possible to do so. Only 5% of our customers are vegetarians, the rest are omnivores. But our meal choices are 40% vegetarian and vegan. We aim to create delicious plant-based recipes that even meat lovers will choose and enjoy.
What are you and your team working on at the moment?
We are almost constantly in ‘developing new recipes’ mode. We offer menus that change weekly, so we have to strike the delicate balance between food that works for weeknight meals and dishes that treat our clients – something that they can’t cook themselves.
Packaging innovation is also a big focus. We recently launched meals in compostable vacuum sachets made from corn. This allows customers to dispose of the packaging at home in an environmentally responsible way, while ensuring that meals retain their natural flavours and moisture.
What have you learnt in the last 12 months?
It’s important to have the right mix of skills in your team. We’re really fortunate here – my co-founder (and husband) Benoit has the culinary skills, Andrey takes care of web development and I lead on marketing. We’ve also learnt to iterate quickly based on customers’ feedback and achieve more with less.
Tell us about how you collaborate with others in the Swiss ecosystem.
We want to use Allcook.kitchen as a platform to showcase innovative local suppliers. For example, we partner with Terra Soja, an organic tofu brand made in Vaud. The chef, Madam Kim, combines traditional Korean cooking with exceptional Swiss quality. We see this as a real win-win situation. Artisan producers get to boost the visibility of their products and reach consumers across Switzerland, and we get to treat our customers to the latest, tastiest, locally-made products.
What support could the SFNV community offer to help you achieve your goals?
We’re keen to build a meaningful network with like-minded people who are passionate about nutrition and minimizing food and plastic waste. As the year progresses, we’ll also be looking for funding to scale. We’d love to hear from anyone interested in finding out more about what we do.
Share something we didn’t know about your company.
The subscription business model allows us to plan our production cycle up to one portion precision. As a result, we’re proud to say that we produce no avoidable food waste. As we scale, we should also be able to reduce waste in the value chain below us.
Connect with Sacha on LinkedIn or find out more on the Allcook.kitchen website.
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American multinational food giant ADM has just opened a new plant-based innovation lab in Singapore to ramp up alternative protein development and production. The new lab is designed to develop “on-trend and nutritious” plant-based products to meet the growing demand across the Asian region.
“This new facility will enhance our ability to meet rapidly growing consumer demand in the Asia-Pacific region and bring exciting new products and solutions to the market,” says Leo Liu, President of Asia-Pacific at ADM.
Housing a team of experts in proteins and texturing ingredients and flavouring specialists, ADM points out that the new hub will be able to come up with and scale new plant-based products “tailor-made” for Asian appetites and palates.
“The lab will help us capture key insight and learnings to help drive exciting new solutions for the Asian market, but also help us better serve customers around the world looking to incorporate Asian flavours and preferences into their latest plant-based food and beverage innovations,” said Marie Wright, president of creation, design and development at ADM.
The lab will have flavour testing capabilities and in-house medium-scale sampling of new products, ranging from dairy alternatives and drinks, bakery and confectionery goods, and savoury foods. Plant-based meat alternatives will be at the core of innovation in the lab, as the category’s sales skyrockets globally since the pandemic began.
ADM’s decision to open its innovation lab in Singapore will further solidify the island’s strong reputation as an alternative protein hub, which is already home to a whole host of homegrown and foreign food techs.
For more information:
ADM Global Headquarters
77 West Wacker Drive, Suite 4600
Chicago, Illinois 60601
Phone: 312-634-8100
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The Nestlé R&D Accelerator is a global initiative launched in April 2019 at Nestlé Research in Lausanne, Switzerland. Since then, more than 30 teams completed the R&D Accelerator program by taking product concepts to store shelves in just six months.
“We foster creative entrepreneurship behaviour and provide the teams access to scientific, technical and business expertise, to prototyping and mini-production technologies, and everything that is required for their route to market“, says Tom Wagner, Head of Nestlé’s global R&D Accelerator initiative.
One of the R&D Accelerator’s team launched a product building on Nestlé proprietary research identifying new natural bioactive ingredients that can reduce fatigue. They showed that combining micronutrients with a natural olive extract supports muscular energy and allows the body to use its full potential without adding calories to the muscle. The product is currently available in Italy as part of a limited shop test.
The R&D Accelerator has also just launched the first nutritional solution that addresses motivation. The product contains a combination of selected vitamins and the supplement form of a naturally occurring amino acid. The innovative solution promotes the production of glutathione, a powerful antioxidant produced by the body, that has been scientifically proven to be associated with motivation control and energy production. It is sold in France as a food supplement, in selected pharmacies and shops and online platforms.
Another innovative product the R&D Accelerator brought to the market is a superfruit smoothie range that supports immunity, protection and energy. Working with a Swiss start-up founded by two entrepreneurial gastroenterologists, the product contains superfruits selected for their nutrient density and proven health benefits, leveraging the different scientific expertise of the start-up and Nestlé. The team successfully tested the product range in selected supermarkets in Switzerland.
Isabelle Bureau-Franz, Head of Nestlé Research, says, “Our R&D Accelerator brings some of our discoveries to the shelves in only six months, helping us to move fast. With great passion and agility, we deliver innovations embracing consumer needs and desires while continuing to broaden and strengthen our scientific work and focus on long-term projects.“
Nestlé is extending the R&D Accelerator initiative to multiple markets and across product categories, and more accelerated science-driven innovations are expected to launch soon.
For more information:
More information on
Nestlé R&D Accelerator Website
For Media contact:
Melanie Kohli, R&D Communications
Tel.: +41 21 785 9515
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